our concentration on a singlestore is more than just a simple case study it enables us to analyse the itersections of different dimensions of the history of metropolitan bourne and holligsworth can be treated as an example of a specific kind of consumption culture one that typified a certain mode of shopping that comprised a distinctive set of shopping practices, associated with particular froms of consumer identity and shopping geographies bourne and hollingsworth may also be understood as owners, management, architects and shopfitters and as a particular site within the routes and flows of the west end. bourne and hollingsworth can also be treated as a particular kind of firm in this case famly-owned,