Initially, we conducted an exploratory factor analysis to obtain
the constructs to be used in the structural model. The factor analysis
of each scale yielded 7 factors. Three factors were associated to
the importance of indicators in selecting hotel accommodation
(room service, room comfort, and reservation process). The
exploratory factor analysis of the performance of the same indicators
yielded four factors: in room-dining, front office services,
room amenities, and hotel access and safety