Pin cable bloodiest Jit (2551: abstract) studied factors that influence the decision to use rooms for rent in Chiang Rai Municipality. The results showed that the factors that influence the decision to use rooms for rent on the whole are moderate considering each factor showed that the highest mean factor is the location and quality of service. The second is the quality of rooms and the factors that influence the minimum of publicity. Consideration on each side of the room price, quality and convenience in the whole thing is moderate. The place for quality and service in the field of public relations at a low level.