Definition of Packaging Design
The difficulty in defining packaging is a direct result of its many roles in the
commercial cycle (Sacharow, 1976). Packaging is more than just the physical features
associated with a product. Irrespective of the challenges associated with its definition;
there have been many attempts to define packaging. Packaging has been defined as a socioscientific discipline that operates in society to ensure delivery of goods to the
ultimate consumer of those goods in the condition intended for their use (Hannon, 1972).