Because he makes good music... I know that you may not like it. But different people have different tastes. I can relate to his music. He sings about love and stuff, and I can REALLY relate to that. So whenever I have a really crappy day because a guy made me feel bad or something like that, I can listen to his music and it makes me feel like that I'm not the only one in the world who's going through crap like this. Sure he's only 16... but I believe that you can fall in love at any age. It could be 5, or 99! And isn't love pretty much what everyone sings about these days? And he does have a few songs that aren't about love. Have you heard Pray yet? Pray is a REALLY inspiring song for me and it's got the best message in the world... and what inspired him to write it was Michael Jackson's song Man in the Mirror. By the way, he's talented... let's not doubt that. Why else would Usher and Justin Timberlake both put their careers and reputations at risk to make Justin Bieber sucessful? And why would they have a bidding war? He's talented...