Profits of 6.9 billion
Employees enjoyed record profit sharing
Return on sales (3.9 percent in 1997)
trending solidly upward
World leader in trucks
Taken over the U.S. industry lead
profit per vehicle ($1,770) from Chrysler
Most improved automaker on the 1997 J.D. Power Initial Quality Study
(in fourth place overall behind Honda, Toyota and Nissan).