The purpose of this study is to investigate in relationships among perceived service quality of
the golf course, the price of playing golf, past experience of playing golf in this golf course,
overall customer satisfaction, and revisit intentions. This study employed the questionnaire
survey method in total, 423 responses were sent out on hand. Although a random selection
process was employed to generate a list of 7 golf courses (Hi-End golf courses) in Bangkok
and Metropolitan. This result suggests the priority of an investment to manager competing
against other golf courses. If they plan to improve service quality or other factors of the golf
course, it would be more beneficial to enhance interpersonal quality. Therefore, this research
could be useful information for golf course managers in an environment of keen competition
with many courses
The purpose of this study is to investigate in relationships among perceived service quality ofthe golf course, the price of playing golf, past experience of playing golf in this golf course,overall customer satisfaction, and revisit intentions. This study employed the questionnairesurvey method in total, 423 responses were sent out on hand. Although a random selectionprocess was employed to generate a list of 7 golf courses (Hi-End golf courses) in Bangkokand Metropolitan. This result suggests the priority of an investment to manager competingagainst other golf courses. If they plan to improve service quality or other factors of the golfcourse, it would be more beneficial to enhance interpersonal quality. Therefore, this researchcould be useful information for golf course managers in an environment of keen competitionwith many courses
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