The Thai MICE industry is guided and directed by the work of TCEB, the Thailand Convention & Exhibition Bureau. Within TCEB, the MICE Capabilities Department is the designated unit to strategically shape the advancement of Thailand's MICE industry. The Thailand MICE is promoting and developing business events in Thailand. TCEB has worked toward establishing Thailand as Asia's premier business events destination, by providing flexible, service-oriented support to meeting-goers, incentives winners, convention attendees and exhibition participants. TCEB's Master Plan & Vision. The five point plan aims to open up new markets while continuing to maintain existing ones; promote the Thai MICE industry so that it stays “top of mind” throughout Asia; differentiate and add value with creative initiatives; build strong networks and alliances; and enhance TCEB’s usefulness and role in developing the industry.