Vivienne Westwood is a British fashion designer and businesswoman
who brought modern punk and new surge fashions
into the mainstream marketplace. Since 1960 to present day
she has been the designer and creative director for the brand.
INTRODUCTION
She continues to design rebellious,
cutting- edge designs for women and
men. (Dillon, 2012).‘’Characteristics
of the new Westwood look are items
from the history of fashion, combined
with provoca tive topical themes.
Among her trademarks are tweed
fabrics, platform heels, and above all a
form of fem ininity, Her quirky, controversial
heels, and above all a form of
femininity. Her quirky, controversial
and eccentric status is the value
and symbolic understanding
within society that her
brand embodies. She believes
in using fashion as a platform
to express views and stories beyond
the realm of clothes. Her
brands marketing promotion
technique is focused on being
a religion brand, in which loyal
customers rely on, and buy into