1)General Marketing Strategies
This concept describes how marketing will achieve an objective.
It can be apart of the following categories :
-Market Expansion
-Market Share Growth
-Niche Market
-Status Quo
-Market Exit
2) Decision Area Strategies
Use to achieve general marketing strategies by considering the 4P’s and 2C’s.
There areas that support decision area strategies are
-Target Market Strategy
-Product Strategy
-Pricing Strategy
-Distribution Strategy
-Promotion Strategy