Survey
To compare actual audience to perceived audience, we surveyed active Facebook users about their perceived audience.
Participants might estimate their audiences differently when
they anchor on a specific instance than when they consider
their general audience, so we prepared two independent surveys: general and specific audience estimation. In the general
survey, participants answered the question, “How many people do you think usually see the content you share on Facebook?” In the specific survey, participants clicked on a page
that redirected them to their most recent post, provided that
post was at least 48 hours old. Specific survey participants
then answered the question, “How many people do you think
saw it?” In both surveys, participants then shared how they
came up with that number. Finally, participants shared their
desired audience size on a 5-point scale ranging from “Far
fewer people” to “Far more people”.
SurveyTo compare actual audience to perceived audience, we surveyed active Facebook users about their perceived audience.Participants might estimate their audiences differently whenthey anchor on a specific instance than when they considertheir general audience, so we prepared two independent surveys: general and specific audience estimation. In the generalsurvey, participants answered the question, “How many people do you think usually see the content you share on Facebook?” In the specific survey, participants clicked on a pagethat redirected them to their most recent post, provided thatpost was at least 48 hours old. Specific survey participantsthen answered the question, “How many people do you thinksaw it?” In both surveys, participants then shared how theycame up with that number. Finally, participants shared theirdesired audience size on a 5-point scale ranging from “Farfewer people” to “Far more people”.
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