The task of handling those shipments would fall to a third-party logistics provider, a more economical and efficient option than setting up and running a facility on its own. ASICS America opted to retain its current provider for the new assignment after Fortna determined that APLL's prices for the required services were in line with the market. The fact that time was of the essence also encouraged the footwear and apparel maker to expand the existing relationship. "We realized that our sales-growth projections did not allow us the time to do a full [request for quotation from other 3PLs] on this," said Jordan. "That played into our decision to leave the business with APL Logistics.