MIXED REACTIONS
Not surprisingly, GE has been praised for its efforts to go green. It reached the eleventh spot on Fortune magazine's list of the "Most Admired Companies" for 2013, and it earned a place on the Dow Jones sustainability Index, which identifies the 300 firms that perform according to combined environmental, social, and financial criteria.
At the same time, however, the company has generated a certain amount of skepticism. what happens, for example, if the markets it's betting on don't materialize fast (or at all)? Back in the and 1980s and 1990s, for instance, a number of firms--including DuPont and the French water company Suez--predicted double-digit growth in clean-technology markets and invested heavily in the area, only to be forced to scale back considerably when didn't take off as expected.
Another potential risk revolves around the participation of developing nations in the clean-technology push. In particular, will they be willing to pay prices that developed countries pay for the technology that reaches the market?
MIXED REACTIONS Not surprisingly, GE has been praised for its efforts to go green. It reached the eleventh spot on Fortune magazine's list of the "Most Admired Companies" for 2013, and it earned a place on the Dow Jones sustainability Index, which identifies the 300 firms that perform according to combined environmental, social, and financial criteria. At the same time, however, the company has generated a certain amount of skepticism. what happens, for example, if the markets it's betting on don't materialize fast (or at all)? Back in the and 1980s and 1990s, for instance, a number of firms--including DuPont and the French water company Suez--predicted double-digit growth in clean-technology markets and invested heavily in the area, only to be forced to scale back considerably when didn't take off as expected. Another potential risk revolves around the participation of developing nations in the clean-technology push. In particular, will they be willing to pay prices that developed countries pay for the technology that reaches the market?
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