The most notable examples of graphic design in the 40s can be split into two groups. World War II designs, especially propaganda posters, and the advertising boom that followed the war. Design in general during this time became more in-your face in terms of graphics, icons and text. Less copy was being included, and instead, ads were relying on huge, often startling slogans.
The theme of patriotism was prominent not only during the Second World War, but also in the years following. Although ads still mentioned the war for years after it ended, designs took a somewhat more optimistic turn. With the economy on the upswing, there was a greater need for advertising and packaging designs, and advertisers were waiting in the wings with positive, often patriotic messages.