Since ancient times, great philosophers have claimed the "right to happiness", making joy the first value to be considered for a life full of meaning. Happiness and freedom to live, or at least the quest for them, belong to human existence.
It is not by chance that we are attracted by a colour rather than another, it is not by chance that every nuance of the "JOY" collection gives us happy feelings: we choose the one that resonates most as a language to communicate and transmit our deeper being.