A jingle is a short phrase that reminds you of a company's name or its product. Nike's "Just do it" and toyota's "Drive your dreams" are jingles. Often, a jingle has a compose , to make it easier to remember. The melody of musical jingles is said to go back to 1939, when Pepsi made the first radio jingle. Coca-Cola then made many jingles of their own, such as "The Real Thing" and "Always Coca-Cola." Today, both companies pay top international bands millions of dollars to imagine and sing their jingles.