On-premise retailers, such as restaurants and nithclubs,accounted for 29 percent of total retail sales.
From 2001 to 2006 total energy beverage retail sales grow at an average annual rate of 42.5 perent. In 2006 an estimated 153 million energy beverage cases were sold across all retail channels (one case is equivalent to 368 ounce containers, or 288 ounces)