Another important work in this regard is the conceptualization of culture by Edward Hall.
His original fieldwork was with the Navajo, Hopi, and Spanish Americans in the
Southwestern United States. Hall’s first two books, The Silent Language (1959) and The
Hidden Dimension (1966), discuss the importance of orientation toward time and space in
human interactions. In Beyond Culture (1976), Hall developed a theoretical model related
to context. Culture, he notes, “designates what we pay attention to and what we ignore”
(Hall 1976, p. 85). Hall describes context as the connection of social and cultural conditions
that surround and influence the life of an individual, an organization, or a community.