Companies with a vast product or service portfolio often face issues with the framework of their portfolio management. How to find an optimum solution about the division of marketing budget between different products? How to avoid cannibalism of revenue among your own product brands? Which products should the company develop futher, which products are missing and which are reduntant? Target One’s experts can help you to find answers to those and other similar questions. We have helped our clients with:
> Market Assessment & Offer Definition
> Brand Hierarchy Development
> Portfolio Attractiveness Management
> Brand / Potrfolio Operating Model Development
> Portfolio Optimization