Non-desirability and demand potentiality of
insurance commodity. Non desirability means that insurance
commodity is often to be the commodity that customers
know nothing or little about or show little interest in
purchasing despite of acquaintance therewith. Under the
circumstances that Chinese show little overall awareness of
insurance, non-desirability and demand potentiality of
insurance commodity seems to be striking particularly.
Regarding how to turn such potential and non-desirable
demand into physical and effective one, intensifying the
collection of customer information and the management of
customer relationship is the best way to make up for such
feature of insurance commodity.