Embed 'Corporate Culture and Core Values' Contributing to sustainable Development of the Organization in All Aspects" Recognizing the importance of strengthening corporate culture which will be the crucial foundation for the business growth andprogress, the corporate Culture committee announced the campaign of 2013 Year of Greater Efficiency, whereby the concept is to continue and extend the success of the year 2012 on which all employees of ThaiBev and its subsidiary companies have put an emphasis, and cooperatively initiatedand developed work procedures to bring about effciency and effectiveness in the following 5 asapects: