Values, in general, were earlier described as those beliefs or standards that incline us to act or choose in one way rather than another. Different types of val¬ues were distinguished by the various ends served by those acts and choices. Consider again the harm attributed to the ethical failures at Enron. Thousands of innocent people were hurt by the decisions made by some individuals seek¬ing their own financial and egotistical aggrandizement. This example reveals two important elements of ethical values. First, ethical values serve the ends of human well-being. Acts and choices that aim to promote human well-being are acts and choices based on ethical values. Controversy may arise when we try to specify more precisely what is involved in human well-being, but we can start with some general observations. Happiness certainty is a part of it, as is respect, integrity, and meaning. Freedom and autonomy surely seem a part of human well-being, as do companionship and health.