One of the best ways for leaders to facilitate continuous change is to create an
environment that nourishes creativity. Creativity is the generation of ideas that are
both novel and useful for improving effi ciency and/or effectiveness of an organization.
25 Creative people come up with ideas that may meet perceived needs, solve
problems, or respond to opportunities and are therefore adopted by the organization.
However, creativity itself is a process rather than an outcome, a journey
rather than a destination. One of the most important tasks of leaders today is to
harness the creative energy of all employees to spur innovation and further the
interests of the organization.