There is now considerable evidence that tourism does
have de"nite but variable impacts on communities and
the widersociety in developing countries. It should be
noted that, as Harrison (1992) postulates, there may be
something quite patronising in the suggestion that the
culture of many developing countries may be weak and
require protection from outside in#uences. The cost of
achieving some economic advancement by adopting international
mass tourism must be measured against the
loss of cultural heritage, which can be observed in many
developing countries as the result of the modernisation
process. As tourism is part of this modernisation process,
it is important to anticipate and manage the negative
social, cultural, economic and environmental problems
arising from tourism. It should be kept in mind that it is
not the modernisation that attract tourists, but the traditional
and authentic cultural values that are the main
sources of attraction alongside other socio-economic
factors and natural resources in a tourist destination