companies (peers) from developed markets to value companies in emerging market can provide
inaccurate estimates. They asserted that companies in emerging markets are more exposed to risk factors
such as political risk, economic risk, low level of corporate governance and high negative skewness
(downside risk). Girard and Omran (2007) documented that in market other than US, it is possible to find
large and growth stocks to be riskier than small and value stocks.
Aydogan and Gursoy (2000) investigated whether 3, 6 and 12 month future returns could be predicted
by looking at the average value of the E/P ratio in 19 emerging market countries for the period 1986–1999.
They found that for all three horizons, average return decreases with the decline in E/P ratios. The average
return was negative with lowest E/P ratio stocks. The return for high E/P ratio stocks was over 40 per cent
for the succeeding 12-month period.
Gill (2003) carried out her analysis on Indian stock market and found that the low P/E ratio as an
indicator does not hold good anymore and there is nothing like a long-term investment strategy. She
added that investors should look at the average P/E of the entire sector rather than the historical P/E of
the sector. She argued that low or high P/E are relative words and that each industry has its own acceptable
P/E ranges. Her analysis was based on sample comprising BSE-100 index companies in the period
covered from 1997 to 2001.