Rory McIlroy says he probably won't even watch television coverage of golf at this summer's Olympic Games, preferring "track and field, swimming, diving, the stuff that matters".
The sport is returning to the Olympic roster for the first time in 112 years but is doing so without many of its top players.
There will be no Jason Day, no Jordan Spieth, no Rory McIlroy and no Dustin Johnson - the world's top four players - when the Games begin in less than a month's time.
It means the blurb on the official Rio 2016 website - "the lure of a gold medal is sure to attract the sport's biggest names " - is both out of date and - maybe to some - a little embarrassing.
BBC Sport examines whether golf's Olympic future now hangs in the balance.