anaging cross-cultural challenges in the international business management is akin to the "Hygiene" factor of the "Dual-factor Motivation" theory. In management of international business, embracing the cultural diversity of the country may or may not bring success, but not doing so will surely increase the chances of stagnation or failure.
The world is becoming smaller day-by-day and therefore, the Indian entrepreneurs & managers involved in the international businesses will have to become more sensitive to the challenges emanating from the cultural and ethnic landscape of the countries they work in.