We are pleased to announce that our new facility is open and ready to
accept all microbiological tests.
Notice that there are no references to the lab’s customers. But there
are two references to the company (“we” and “our”). The Empathy Index
is calculated as follows:
Them 0
Us (2)
Empathy Index −2
The same content presented in a much stronger way shifts the focus
from the company to the company’s customers. Consider this alternative