further concluded that “travel perceptions and desires are motivated by the number (and types) of trips made each year, rather than the (total) distance traveled.” In their work, they formulated measures of perception using a Likert-based ranking scale that characterizes personality and lifestyle preferences of travelers, which is then used to predict holiday travel patterns. Other researchers have show that ranking scales for self-image and destination-image are also useful (see, for example, 23). Finally, ranking scales can be applied to consider traveler perceptions regarding more concrete aspects of travel as well, including costs, travel packages, facilities, and advertising (8).