Supply Chain Management (SCM) is a concept that integrates all parties over the value chain into one whole system and manages them as the assets of an extended enterprise (Simchi-Levi et al., 2000). It involves the removal of barriers between trading partners to facilitate the synchronization of information. It involves not only logistics activities like inventory management, transportation, warehousing and order processing but also other business processes like customer relationship management, demand management, order fulfillment, procurement, and product development and commercialization etc. SCM adopts a systematic and integrative approach to manage the operations and relationships among the different parties in supply chains. It is aimed at building trust, exchanging information on market needs, developing new products, and reducing the supplier base to release management resources for developing long term, mutual benefited relationships. The high quality of products and services from each level of