So, why Vermont? The Green Mountain state is certainly not known for their curries I don’t believe. The key, as you have probably guessed, is the apple and honey part - but why specifically Vermont, a relatively obscure (for non-Americans anyway) state? Even most Americans in 2011 don’t think “Vermont” first and foremost when apples are mentioned. Well, it’s all because of a health fad of sorts that was very popular back then. In 1958, D. C. Jarvis, a country doctor in Vermont, published a book called “Folk Medicine: A Vermont Doctor’s Guide to Good Health”, which stayed on the New York Times bestseller list for 2 years, and was (according to the good doctor’s Wikipedia page still in print up until 2002. You can still get a used copy now. One folk remedy that particularly captured the imagination of people was the use of a mixture of apple cider vinegar and honey, called honegar, for anything that ailed you. The popularity of this magical mixture eventually spread to Japan and was known as the “Vermont Health System (バーモント健康法)”. So when House Foods introduced their special, sweet and smooth curry in 1963 (even though the mix includes other sweetening agents besides honey and apple), they latched onto this “healthy” combination, blithely changed the apple cider vinegar to plain apples, and voila! Vermont Curry was born. Isn’t marketing just grand?