Custom Audiences and Lookalike Audiences — allowed it to select and run relevant, high-impact
ad creative for each cluster. Hitwe took advantage of the wide range of ad formats available on both Facebook and Instagram, including carousel and video. An emotive video drove awareness of the app and delivered the brand line, “Hit it off with Hitwe”. A range of locally relevant mobile app ads invited people to find singles in their area, with clear calls to action to ‘Install Now’. This flexible template allowed Hitwe to automatically tailor the creative to each region.