Cooperative advertising offers small businesses the ability to reach a wider audience through partnerships with other businesses. By combining ad funds and ad creatives, several small companies can purchase an advertising block that would normally be out of their individual price range. Advertising co-ops are typical among similar companies. For example, a hair salon might go into an ad co-op with a spa.its. If the store loses money, then they'll also split the losses. Dottie and Dave have a typical general partnership.