“Customer service is not a department, it’s everyone’s job” – Ken Blanchard, author of The One Minute Manager
For too long, customer problems have been just the contact centre’s problem. But in reality, everyone in the company is responsible for the well-being of their customers – from design through to marketing.
This is why what was considered “customer service” is increasingly being referred to as “customer experience” – it’s a term that encapsulates the whole shopping process and involves everyone in the company.