We will enhance Krispy Kreme’s current brand by incorporating a modern, implied vintage/ nostalgic look, while integrating interactive brand experinces that create relationships. How will we do this?
A “retro candy shop” in Disney World’s Magic Kingdom Main Street will be the derivative of Krispy Kreme’s in-store interaction implementation. The Magic Kingdom Main Street store will be a flagship, as national Krispy Kreme stores only emulate, but never quite the Disney experince. The memories and experience being created in the in-store locations will unfold triumphantly in Main Street as customers step into Krispy Kreme’s doughnut factory reminiscent to Willy Wonka’s Chocolate Factory- a perfect fit for Krispy Kreme’s impressive distinctive conveyor belt. Children and adults alike will have the opportunity to create and make their own doughnuts taking the new in-store custom doughnut menu option to another level.