The entry of McDonald’s in India was perfectly timed. The market had begun to open up.
The economy of the country was growing stronger. The customer markets were eager to
acquire newer products and use newer forms of services. Foreign brands were valued and
perceived to be superior in quality. According to a report of AC Neilson, among the world’s
consumers, Latin Americans and Asians were the biggest supporters of globalisation and
the value that it added to the various aspects of their livesii. It was a favourable situation
for McDonald’s because at the time when they entered, India, the Asian Tiger was
awakening to the global call. The Indian customer was enthusiastic about the market
situation which provided them with numerous choices to choose and pick.