The visual appearance of fruit and vegetable is the most important quality factor, which decides its price in the market. The consumer (wholesaler or retailer) observes the quality of fresh fruits and vegetables with their visual or external appearance. The produce should attain proper shape and size. Medium size produce is always preferred by the consumers, because they tend to view large fruits as more mature. The appearance of the product is the most critical factor in the initial purchase, while subsequent purchase may be more related to texture and flavour.