The UWES, inspired by insights from the social and clinical psychology, marketing, and human-computer interaction disciplines (HCI), not only provides a new website evaluation tool for universities, but also a systematic scale development methodology, and a proposed model for exploring website evaluation and attitude formation. Researchers who are interested in developing a website evaluation scale of other types of organization now have step-by-step process to either replicate or improve upon for future studies. The “bottom-up” approach used to develop the UWES grounds the evaluation tool to the needs of the target demographic by partnering with individuals associated with the organization to identify what was important for them to assess when viewing the website. . This process can help guard against the common “ivory tower” criticism. I hope that this study will inspire others in the field of psychology, well-equipped with knowledge on thoughts, emotions, behaviors, and communication, to continue to explore the impact of new technologies on individuals, as we know the Internet world to be a rich, uncharted territory for future psychology research and consultation.