This quasi-experiment is a behaviour comparison between
the use of an AR mobile application in cultural tourism and the
absence of that use, and the design type is one factor two
treatments. The factor is the on-site tourism experience, and the
two treatments are the use of the AR mobile application and
the absence of the use of AR mobile application. As part of the
analysis of data, descriptive statistics will be used to show the
data collectedon use.