consider how another company, AOL, signaled its BATNA. One tactic involved an AOL deal maker pitching a deal to a prospective dot-com client. The AOL rep's PowerPoint Presentation would include the logo of the client's rival-as if AOL had accidentally mixed up some of the slides from another presentation. The AOL rep would then feign embarrassment and apologize. However, the slip was completely intentional and meant to signal to the dot-com that AOL had a BATNA.