After my company decides what is our target market and market segments, it should choose what positions we should occupy within those segments. Positioning within a market is developing a specific marketing mix to influence potential customer's overall perception of a brand, product line, or organization in general.I will position my product as the General card that have high design and inexpensive product. Our brand of mulberry card put our positioning product at the standard medium price with high quality and high value in the gift market. The price is cheaper than another card competitive and spends less money in the production process. Moreover, we will increase brand awareness of our brand for customers and ability to stand in the market.