Despite the listener complaints directed at the Sunday Latin jazz focus, membership drive pledges were highest on Sunday. During the February 1996 membership drive, 1,492 new or renewing members pledged. During tile first week, 300 pledges were received on Sunday, and 200 on the second Sunday. This indicated that over one-third of all pledges came during programming that accounted for less than 10 percent of the total format hours. In addition to member enthusiasm, KUVO had won a $20,000 grant from the National Endowment for the Humanities to use for "Ritmo Latino," a 13-hour series on African Cuban music.