4. Compare Wal-Mart’s and Amazon’s e-commerce business models. Which is stronger? Explain your answer
Both sites are online merchants that have been made by an identical model, where the menu of product categories on the left page margin. The last category in walmart, they called Halloween shop which means a category where there are seasonal products. In the middle of the page at the top of both sites have search engines for products that can be searched by all departments or for each department separately. In the middle of the page both have special offers, best-selling products, and amazon.com has the products you are currently viewing by other users. shop Walmart is simpler and easier to reach the required product, while at amazon.com and search for products on the home page have a lot of things that detract from the required product. The product categories are more or less similar but amazon.com has a special category for the book which is understandable because it is the first business was the main job. I think that amazon still as the stronger online retailer , they alway do continuing new innovative. The profiling technology has enabled Amazon to recommend books based on previous purchasing history and what other customers who have bought similar books are also reading. Even today, the company strives to maintain their founding commitment to customer satisfaction and the delivery of an educational and inspiring shopping experience.