Finally, the study concludes that CSR has a larger effect on brand trust for the socially responsible organisation. The results suggest CSR provides an opportunity for companies to develop stakeholder relationships, while companies already participating in CSR should communicate CSR effectively in order to receive the benefits. Further investigation into the impact of CSR on different consumer characteristics is imperative for developing research into consumer and brand relationships. Further research into the brand trust, CSR and the consumer-brand relationship is suggested. Despite the limitations, this study has provided a foundation for further investigation into both corporate social responsibility and brand trust while examining the connections between the two concepts.