What is the social issue/mission?
Homelessness
What is the product/service?
The Big Issue Magazine
sells 250,000 copies a week, is read by over one million people
Who is their target beneficiary?
Homeless people in London
What is the social benefit?
Thousands of homeless people can earn a legitimate income and
stand on their own two feet, giving them a route
out of poverty and social exclusion
Which approach is the Social Enterprise?
Income Generation
Social Impact
Job Creation
Change Agent