CONCEPT: Reaching new heights
A 3-year-old boy is playing on the floor, focussed intently on stacking blocks. His mother is sitting close by, helping him. VO: Children grow and learn... but can they achieve even more?
The camera zooms in on one of the blocks. It develops an LED glow around it, becoming a ‘techno block’. The techno block breaks into smaller blocks, forming a shape like a rubix cube. The smaller blocks separate and reform to create the shape of a brain, a boy with a glow around him (showing immunity) and the same boy growing bigger (showing long-term health).
VO: New science shows that the right protein does more than build muscle. It supports brain development, the immune system and even long-term health. The animated blocks then form a can of NAN OptiPro HA3.
VO: That’s why I choose NAN OptiPro HA3. The blocks quickly reform into a large cube. SUPER: Whole protein
VO: Its protein has been partially hydrolyzed…
The large cube breaks into many smaller cubes, showing the process of hydrolyzation. SUPER: Partially hydrolysed protein
VO: …to reduce allergenic potential.
The scene cuts to the mother handing a sippy cup to her smiling son, who drinks happily.