Product management is a strategic role. Yet as
experts in the product and the market, product
managers are often pulled into tactical activities.
Developers want product managers to prioritize
requirements; marketing people want product
managers to write copy; sales people want product
managers for demo after demo. Product managers
are so busy supporting the other departments
they have no time remaining for actual product
management. But just because the product
manager is an expert in the product doesn’t
mean no one else needs product expertise.