Winning Opportunities/Subscribers – shows the number of Winning
Opportunities secured by each subscriber as a daily average for the
three months.
WO – represents the number of Winning Opportunities generated by
all subscribers as a daily average for the three months.
The daily average of WO awarded by the system to each subscriber spiked in
the third month, mainly because of the viral effect the campaign had among
the subscribers. Subscribers understood that more WO meant more chances
for winning the draw and so used more of the services rewarded to increase
their odds.