for Nike certainly exist. It has highly successful research and development and marketing divisions that help it keep its products at the “cutting-edge” and its image in the public eye. As more less-developed countries build their economies and create greater purchasing power for their publics, the markets for Nike’s goods will expand. As sports are one of the most important unifying activities or themes in virtually every region of the world, Nike should be able to exploit those opportunities to expand its product lines into newly-emerging markets.