EC Business Models
Typical EC Business Models
1.Online direct marketing : B2C, some B2B
Most obvious model in selling products and services online
2.Electronic tendering systems (reverse auction)
Large organizational buyers make large-volume or large-value purchases through a tendering system
3.Name-your-own-price
Model in which a buyer sets the price he or she is willing to pay and invites sellers to supply the good or service at that price